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2004 Writing Instrument Industry Statistics
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Pen Type
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Actual
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% Units
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% Units
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% Mnfg. Dollars
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Units Shipped
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Category Proportion
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Proportion of Total Industry
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Ball Point
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4,374,000,000
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73%
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41%
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49%
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Retractable
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2,843,000,000
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47%
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27%
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40%
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Stick
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1,531,000,000
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25%
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14%
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9%
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Gel Ink
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269,000,000
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16%
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3%
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5%
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Roller Ball
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248,000,000
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9%
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2%
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8%
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Porous Point
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48,000,000
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2%
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< 1%
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< 1%
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Fountain
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17,000,000
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0.5%
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< 1 %
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5%
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Total
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4,900,000,000
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100%
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47%
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67%
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Pencil Type
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Actual
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% Units
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% Units
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% Mnfg. Dollars
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Units Shipped
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Category Proportion
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Proportion of Total Industry
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Wood Encased
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3,637,000,000
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84%
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34%
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9%
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Mechanical
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544,000,000
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13%
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5%
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11%
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Colored
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681,000,000
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3%
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6%
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3%
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*Total
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4,800,000,000
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100%
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45%
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23%
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Marker Type
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Actual
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% Units
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% Units
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% Mnfg. Dollars
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Units Shipped
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Category Proportion
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Proportion of Total Industry
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Highlighters
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120,000,000
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16%
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1%
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3%
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Permanent
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306,000,000
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41%
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3%
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5%
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Other
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324,000,000
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43%
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3%
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3%
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*Total
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750,000,000
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100%
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7%
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11%
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